Monday, July 27, 2020

Digital Marketing Bootcamp

Did you know that Saanich’s top occupations are health care, social assistance, and public administration? This sets Saanich South apart from the rest of the province where retail plays the leading role as a job creator. Saanich also enjoys a higher-than-average number of young workers. But sadly we’re learning now that the 18-29 year-old workforce has been the hardest hit with job losses and changes due to COVID-19.

That’s why this new initiative is particularly exciting for the residents of Saanich South.
The BC Government in partnership with Alacrity Canada has developed a new virtual Digital Marketing Bootcamp that will give people and businesses the tools they need to move online during the COVID-19 pandemic.

This innovative and timely boot camp will provide participants with a foundation in digital marketing, including search engine optimization (SEO), paid advertising, analytics, content marketing and more. With this knowledge, they will have the opportunity to work in a range of digital marketing positions that are important for businesses that sell online.

Digital commerce is becoming more common for businesses of all sizes as well as for not-for-profits. The skills participants gain will benefit small and medium-sized businesses as they expand their sales strategies to include a larger online presence.

This course is based on a pilot program that took place in late 2019 and early 2020. Almost 45 people participated in the pilot program, with a job placement rate of 85%. It will provide people with the training they need to get jobs  and businesses with the skilled employees they need to adjust and grow as our world shifts to a new normal.

There are up to 500 spaces available in the Digital Marketing Bootcamp. The boot camp is open to businesses and employed and unemployed British Columbians of any age, with priority given to employers and individuals impacted by COVID-19.

The Ministry of Jobs, Economic Development and Competitiveness is contributing $250,000 to cover the tuition costs for up to 250 participants from registered B.C.-based small- and medium-sized businesses, with a limit of one participant per business.

The Digital Marketing Bootcamp has an educational value of $6,000. The course cost has been reduced to approximately $1,200, which may be further reduced as more participants register.
For eligible individuals who are underemployed or unemployed British Columbians, additional financial support may be available to reduce the cost of participation.

Registration is open until July 31, 2020, with the course starting on Aug. 4, 2020. The course will run for six weeks. To register, visit:

The Digital Market Bootcamp is one way that the B.C. government is making sure people and businesses have the support they need to restart and rebuild an economy that works for everyone.

To register for the Digital Marketing Bootcamp, ask questions or get more information on possible financial support, visit Alacrity Canada:

(cover photo by Igor Miske)